1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdooradvertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
Advertising through vehicles displayed in public for a limited, or at all times.
Generally refers to advertisements displayed
on top of buildings or somewhere high.
advertising in various places
(shopping malls, schools, etc)
blimp advertising
promotion towers
The Media Pole
etc
1. Qualitative improvement of outdoor ads
2. Pres
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver
③ 인쇄매체광고1 - 신문광고 (newspaper advertising , 新聞廣告)
신문지상에 게제되는 광고로 정보 ? 교양 ? 보도 등 여러 가지 특징을 가진 매체로서 광고매체로서의 기능면이 중요시된다. 신문광고는 매우 대중적인 광고로서 발행부수가 많아 일반에게 널리 호소할 수 있다. 거기에 더해 신속한 발행이 가
Part. 7은 총 48문항 이며 단일 지문과 이중 지문으로 구성됩니다.
1. 단일 지문 : 28문제 (7~10지문)
2. 이중 지문 : 20문제 (4지문)
단일지문 : 지문당 2~5개의 문제
이중 지문 : 지문당 5개의 문제
Part 7. 신문 기사(Article)
신문을 읽는 독자들에게 새로운 소식이나 사실을 전하는 글
토익 독해
In conclusion, we select Canon as our company in that it can ensure a number of customers with the based brand awareness and it is also seeking for the new market out of the DSLR market.(Lifecam is action/outdoor camera) Also, as it is mentioned beforehand, Canon with the technology that keeps the quality of DSLR to compact camera is considered best to develop Lifecam than other camera brands.
③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an